Work
Experience
WeBridge Consulting
Lead Creative Designer
Apr. 2019 – Present
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Design and implement Seadog PR platform websites (mobile and Web) in six weeks from initial conceptualization to launch, as the sole designer
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Design creatives for client Aqara's 2020 Black Friday and Christmas online sales in 2 weeks across various platforms: Google, Facebook, Instagram, Pinterest, user groups, EDM, and YouTube video ads
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Delegate tasks to the three members of design team and is responsible for all graphic and video design decisions to fulfill the client's needs on a daily basis
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Work closely with AEs and AMs to create summary reports, design kits, and proposals every month
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Key Clients: Great Wall Motors, Hongqi Motors, ACT.org, Aqara
Key Company-Wide Projects: WeBridge Consulting Branding Kit, Seadog PR&KOL Branding Kit, Deuro Branding Kit
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Public Relations Manager
Jun. 2018 – Apr. 2019
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Maintained relations with the firm’s various marketing channels, including mass media (TV, OOH, radio, etc.), social media (MCN, individual KOLs, platforms), Google SEO & SEM, and PR (press outlets and journalists)
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Produced advertising testimonial video for clients by composing the script, designing video draft, arranging actors, and editing
CollegeDaily
Public Relations Manager
Jan. 2017 – Nov. 2017
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Promoted six offline forums by designing marketing creatives, composing articles, live broadcasting, and interviewing guests
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Led 40 journalists and produced 30+ street interview videos for multiple channels on a weekly basis
United Technologies – Chubb Fire & Security
Summer Intern - Marketing Analyst
Jun. 2016 – Aug. 2016
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Developed professional writing skills and composed the firm’s weekly announcements for clients
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Created and implemented two online social media campaigns; resulted in 34% growth in website page views
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Evaluated the firm’s competitive dynamics by analyzing competitors’ market shares and business growth in order to develop marketing strategies for existing products as well as new product launches
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Conducted innovative proposals with national managers for the firm’s new website to seize higher public awareness
Education
2019 - 2021
New York University
School of Professional Studies
Master of Science in Integrated Marketing
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Cumulative GPA: 3.88 / 4.00
2014 - 2018
Indiana University - Bloomington
Kelley School of Business
Bachelor of Science in Marketing
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Honors: University Division Scholar of Distinction (2014 – 2016)
Skills
& Expertise
Design
Visual Communications
Affinity Mapping / Storyboarding
Wireframing / Rapid Prototyping
Digital Design / Social Media Design
Motion Graphic Design
Prints Design
Research
Usability Studies
Survey & Interview
Competitive Analysis
Data Analysis / Data Visualization
Customer Relationship
Salesforce / Salesforce-Pardot
HubSpot
Tools
Adobe XD
Sketch / Figma
Photoshop / Illustrator
After Effect / Premiere / Audition
InDesign / Dimension